Management of relations with citizens
Good customer relations are the basis for the activities of every organisation. It is not different in state and public administration, the customers of which are citizens. The foundation for the success of work of any civil servant is a knowledge of the customs, needs, expectations and wishes of that group of citizens which he impacts directly with his activity and work. The gaining of such knowledge may be based only on long-term, day-to-day gaining, processing, use and management of relations with citizens.
In the corporate sphere systems called tools for Customer Relationship Management (CRM) have long been used for such purposes. It is also possible to use such tools in the area of relations with citizens in the course of dealing with their matters and also with the aim of improving the quality of their service and adapting them yet further to the requirements and needs of a broad range of inhabitants.
Telefónica O2 Business Solutions offers many years of experience with the design, integration and operation of CRM systems in the corporate sphere and their adaptation and use in the area of state and public administration.
